Project Level

Project Level


Creative Arts Education

About Us

Founded in 2012, Project Level is a groundbreaking, socially active non-profit program that nurtures the creative needs of at-risk and underserved Bay Area inner-city youth. We seek to harness this creative energy in a positive way, helping students leverage their talents and passions to be successful in both their future careers and in life.

Our methodology is simple – we seek to expand and build upon the typical music program. Our students are recruited from schools or community programs; many have challenging home lives, issues at school or other special needs. We identify each student’s individual needs, interests and talents and work together to set and achieve goals.

Through year-round programming, students work with mentors and industry professionals to learn all aspects of the entertainment industry. Our focus areas include music, film, fashion, dance and marketing with specialties ranging from studio recording and graphic design to photography, video production, journalism, and business development. We teach our students to be resilient, help them develop self-discipline and self-esteem. And we build strong leadership skills that last a lifetime – helping them succeed at home, in their communities and in the workplace.

Our founders, Richard “Big Rich” Bougere and Danielle Banks created Project Level after pursuing successful hip hop careers both in front of and behind the microphone. They are actively involved in all aspects of the day-to-day direct operations.

Video Media


Project Level Youth X Warriors Community "Building Bridges Event" 2/11/2019
Project Level College Tour at Enews/NBCUniversal3/2018
Project Level performing at City Hall Kick off 2/1/19
Project Level Womens March Lunch with Mayor London Breed 1/2019
Project Level Women's March Q&A Lunch 1/2019
Project Level Directors with Mayor London Breed 12/18
Project Level Turkey Giveaway with  Mayor London Breed x Kevin Durant x Baron Davis x Matt Barnes
Project Level College Tour  3/2018
Project Level cleans up neighborhood with Sup. Vallie Brown 10/2018
Project Level students @ Mayor Breeds election party 7/18
Project Level at Black Panther Movie event with Mayor London Breed 5/2018
Ice skating with Mayor London Breed 12/2019
Opportunities for all 5/2019