Stories by Design: Branding

A four-part workshop/info-session series teaching small businesses how to leverage storytelling through practical design decisions.

Workshop 2: Branding through Design Intent

​How to translate the emotions of your story into a visual identity.
​Your brand is more than a logo. It is a psychological trigger. Because specific feelings drive customer behavior, every design choice from the curve of a font to the saturation of a color must be a deliberate act. In this session, we move beyond "pretty design" to treat your story's core resonance as your primary guide. We will learn how to distill your unique narrative into a palette of drivers that influence how customers interact with your business.
​What we will cover:

• ​The Emotional Palette: Identifying the 3 to 5 core drivers from your story that will serve as the foundation for all visual decisions.
• ​Design as Behavioral Influence: Understanding how specific colors, textures, and layouts elicit the reactions like trust, energy, or calm that your business needs to thrive.
• ​Visual Soul: Bridging universal design principles with your specific goals to create a brand that feels authentic to your vision and resonant with your audience.

​Who this is for: Business owners and founders who want to ensure their visual identity is a direct reflection of their story’s core resonance.

Register: Stories By Design: Branding · Luma