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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20260513T230000Z
DTEND:20260514T010000Z
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SUMMARY:Stories by Design: Branding
DESCRIPTION:A four-part workshop/info-session series teaching small businesses how to leverage storytelling through practical design decisions.\n\n\n\n\n\nWorkshop 2: Branding through Design Intent\n\n\n\n How to translate the emotions of your story into a visual identity.\n\n Your brand is more than a logo. It is a psychological trigger. Because specific feelings drive customer behavior\, every design choice from the curve of a font to the saturation of a color must be a deliberate act. In this session\, we move beyond "pretty design" to treat your story's core resonance as your primary guide. We will learn how to distill your unique narrative into a palette of drivers that influence how customers interact with your business.\n\n What we will cover:\n\n\n The Emotional Palette: Identifying the 3 to 5 core drivers from your story that will serve as the foundation for all visual decisions.\n Design as Behavioral Influence: Understanding how specific colors\, textures\, and layouts elicit the reactions like trust\, energy\, or calm that your business needs to thrive.\n Visual Soul: Bridging universal design principles with your specific goals to create a brand that feels authentic to your vision and resonant with your audience.\n\n\n Who this is for: Business owners and founders who want to ensure their visual identity is a direct reflection of their story's core resonance.\n\n\n\nRegister: Stories By Design: Branding Luma
X-ALT-DESC;FMTTYPE=text/html:A four-part workshop/info-session series teaching small businesses how to leverage storytelling through practical design decisions.
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\nWorkshop 2: Branding through Design Intent
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\n\;How to translate the emotions of your story into a visual identity.
\n\;Your brand is more than a logo. It is a psychological trigger. Because specific feelings drive customer behavior\, every design choice from the curve of a font to the saturation of a color must be a deliberate act. In this session\, we move beyond "\;pretty design"\; to treat your story'\;s core resonance as your primary guide. We will learn how to distill your unique narrative into a palette of drivers that influence how customers interact with your business.
\n\;What we will cover:
\n\n\n - \;The Emotional Palette: \;Identifying the 3 to 5 core drivers from your story that will serve as the foundation for all visual decisions.
\n - \;Design as Behavioral Influence: \;Understanding how specific colors\, textures\, and layouts elicit the reactions like trust\, energy\, or calm that your business needs to thrive.
\n - \;Visual Soul: \;Bridging universal design principles with your specific goals to create a brand that feels authentic to your vision and resonant with your audience.
\n
\n\n\;Who this is for: \;Business owners and founders who want to ensure their visual identity is a direct reflection of their story&rsquo\;s core resonance.
\n
\nRegister: \;Stories By Design: Branding ·\; Luma
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LOCATION:In-Person Event Yes SF Headquarters - enter through Red Bay Coffee 220 Montgomery Street (at Bush Street) San Francisco\, CA 94104
UID:e.2439.13340
SEQUENCE:3
DTSTAMP:20260504T075346Z
URL:https://business.sfchamber.com/events/details/stories-by-design-branding-13340
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