The New Wheel

About Us

The New Wheel is a local retailer of high-quality electric bicycles that are perfect for the San Francisco Bay Area. We pride ourselves on great service, beginning with your first test ride and continuing through the lifetime of your purchase.

The New Wheel was founded in 2010 by Brett Thurber after graduating from the History Department at UC Berkeley.

The mission of The New Wheel is to jump start the adoption of transportation alternatives in San Francisco and beyond by promoting elegant, practical, useful, and environmentally sustainable electric bicycles.