Better Business Bureau

About Us

For more than 100 years, Better Business Bureau has helped people find businesses, brands and charities they can trust.

Our Vision: An ethical marketplace where buyers and sellers trust each other.

Our Mission: BBB’s mission is to be the leader in advancing marketplace trust. We do this by:

- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities