World Cup 2026 Business Panel - April 28th
ABOUT THE SERIES
The San Francisco Chamber of Commerce's 'Get Game Ready Series' presented by Wells Fargo connects San Francisco’s small business community to major citywide activations from the pre Super Bowl week Get Game Day Ready Small Business Showcase featuring Renaissance Entrepreneurship Center entrepreneurs to the World Cup Business Readiness Panel and the upcoming Summer Muni x Chamber Fan Zone Crawl. Each event helps local merchants prepare, participate, and shine during global moments that bring the world to our city.
OVERVIEW
Enjoy food and refreshments while hearing directly from the City’s Director of Special Events and the Bay Area Host Committee as they share insights on FIFA World Cup 2026 activations and best practices to help you maximize visibility, foot traffic, and community engagement throughout the tournament (June 11–July 19).
You'll hear from:
- Ellie Schafer - Director of Large Special Events, City and County of San Francisco
- Becca Smith - Director of Event Operations & Client Services for the Bay Area Host Committee
- Gina Mariko Rosales - Founder and Social Impact Entrepreneur of Make It Mariko and Brave New Spaces
- Moderated By Rodney Fong - President & CEO, San Francisco Chamber of Commerce
What We’ll Cover
- City planning updates and what they mean for your corridor
- Permitting types, remaining permits, safety, and operational expectations
- Foot‑traffic patterns and staffing considerations
- How to activate your space and capture new customers - create exciting, creative promotions and programs, partner with neighboring businesses to draw new customers during the influx of visitors.
- Resources and support available to small businesses
Additional Resources:
Download here - Bay Area Host Committee World Cup Playbook
2. San Francisco's Guide to World Cup 26 SF Bay Area Site
- How To Get Around
- Fan experience in SF
- Tournament Schedule
- Explore San Francisco's exciting Neighborhoods
Sponsored By:
Date and Time
Tuesday Apr 28, 2026
3:00 PM - 5:30 PM PDT
Tuesday, April 28
3:00 PM – 5:30 PM
High‑Level Program
- 3:00 PM – Check‑In with Refreshments & Cookies from Hungry Crumble
- 3:30 - 4:30 PM – Business Readiness Expert Panel
- 4:30 - 5:30 PM – Networking with Lite Bites by a La Cocina Alum Business and Wine
Location
Yes SF Headquarters - enter through Red Bay Coffee
220 Montgomery Street (at Bush Street)
San Francisco, CA 94104
Fees/Admission
Free to Attend
Please click on the "Register" button to sign up.
Contact Information
Priscilla Young
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