Discover the trends shaping hospitality in 2027 with insights and actionable strategies from af&co. and Carbonate’s annual report.
Are you READY for 2027? Join us to prepare for the year ahead.
We’ll kick off with a presentation of The Intelligence Era: Rewriting the Hospitality Marketing Playbook. Centered on AI’s growing influence on guest discovery, this session offers a practical framework for building visibility, trust, and demand across an interconnected marketing ecosystem. The report draws on decades of industry expertise and research to provide actionable strategies for strengthening brands and driving revenue in a rapidly changing environment.
Following a break where you can enjoy 25% off from Waters Edge for coffee and snacks, we’ll debut our 2027 Hospitality Trends Report—our 19th annual deep dive into what’s next in food, beverage, travel, and beyond. Expect bold predictions, behind-the-scenes insights, and a few surprises along the way!
Join us after the presentation for a networking reception co-hosted by China Basin, Waters Edge and Sergeant Ma for mixing, mingling, and swapping takeaways with the report’s authors and fellow leaders shaping hospitality’s future. Enjoy small bites and drinks from the Sergeant Ma menu, with additional beverages available for purchase at the bar.
Following the event, we encourage you to make a reservation for dinner at San Francisco’s most exciting new restaurant Sergeant Ma to enjoy the full menu.
Register Now!
Tickets are $25 (or $15 for one session) and include:
- Admission to the live presentations
- Networking happy hour co-hosted by Waters Edge and Sergeant Ma, including a complimentary signature drink and small bites
- 25% off at Waters Edge for coffee, lunch, and snacks
- $5 from each ticket benefits Sprouts Chef Training
