Summer of Soccer Small Business Readiness Panel - April 28th

OVERVIEW

---

Enjoy food and refreshments while hearing directly from the City’s Director of Special Events and the Bay Area Host Committee as they share insights on FIFA World Cup 2026 activations and best practices to help you maximize visibility, foot traffic, and community engagement throughout the tournament (June 11–July 19).

 You'll hear from:

• Ellie Schafer - Director of Large Special Events, City and County of San Francisco
• Becca Tan - Director of Event Operations & Client Services for the Bay Area Host Committee 
• Gina Mariko Rosales - Founder and Social Impact Entrepreneur of Make It Mariko and Brave New Spaces
• Moderated By Rodney Fong - President & CEO, San Francisco Chamber of Commerce

What We’ll Cover

• City planning updates and what they mean for your corridor
• Permitting types, remaining permits, safety, and operational expectations
• Foot‑traffic patterns and staffing considerations
• How to activate your space and capture new customers - create exciting, creative promotions and programs, partner with neighboring businesses to draw new customers during the influx of visitors. 
• Resources and support available to small businesses ​

​ABOUT THE SERIES

---

The San Francisco Chamber of Commerce's 'Get Game Ready Series' presented by Wells Fargo connects San Francisco’s small business community to major citywide activations from the pre Super Bowl week Get Game Day Ready Small Business Showcase featuring Renaissance Entrepreneurship Center entrepreneurs to the World Cup Business Readiness Panel and the upcoming Summer Muni Goal Rush Fan Zone Crawl. Each event helps local merchants prepare, participate, and shine during global moments that bring the world to our city.

Sponsored By:


 

Additional Resources:

    1. How To Host a Succesful Public Screening for FIFA World Cup 2026!
        Download here - Bay Area Host Committee World Cup Playbook 

    2. San Francisco's Guide to World Cup 26 SF Bay Area Site

•     How To Get Around
•     Fan experience in SF
•     Tournament Schedule
•  Explore San Francisco's exciting Neighborhoods