Stories by Design: Start With Your Story

A four-part workshop/info-session series teaching small businesses how to leverage storytelling through practical design decisions.

How to clarify your Small Business story to drive meaningful engagement with customers.
​In a world of constant noise, your most powerful tool is the story only you can tell. To thrive, you must move beyond simple transactions and start building deep resonance with your audience. In this session, we explore how to clarify your core identity and use storytelling as the foundation for every interaction. You will learn to turn your personal journey into a clear narrative that serves as the blueprint for your brand’s emotional impact.
​What we will cover:

• ​Core Resonance: Identifying the central "why" of your story that will guide all future decisions.
• ​The Narrative Blueprint: How to structure your journey so it resonates with the specific audience you want to reach.
• ​Emotional Priming: Understanding how your story begins to shape the feelings and behaviors you want your brand to evoke.

​Who this is for: Business owners and founders who want to move beyond surface-level marketing and build a brand that is a direct reflection of their most authentic story.

Register: Stories by Design: Start With Your Story · Luma