Stories by Design: Design For Legacy Panel

Stories By Design: Design for Legacy

Insights and reflections on building a brand that endures.

In this closing session, we bring the series full circle. The hosts of our previous workshops return for a moderated conversation on their broad experience working with and building brands that endure over the years, and how the insights from our previous sessions lay the foundation for crafting a legacy.

Attendees can look forward to:

• Revisiting key ideas from the storytelling, branding, and spatial/merchandise design sessions through the lens of long-term brand building

• Stories and insights from each host's own work, spanning collaborations with established legacy brands and brands they helped grow into one

• Walking away with a more grounded sense of what legacy means and how to begin cultivating it in their own business

Panelist

Marieke van der Poel is the founder of Proef & Co., a San Francisco-based design strategy and trend forecasting consultancy. Her work connects consumer behavior and cultural shifts to brand direction, helping organizations understand not just where culture is going, but how to build toward it.

Katy Mercer is Principal and Interior Design Leader at Woods Bagot, where she leads placemaking and spatial design projects that shape how people move through and relate to the built environment. Her work explores how physical space becomes an extension of brand identity.

Brian Madden is a San Francisco-based artist and experiential designer whose work spans installations and activations for Nike, Google, and beyond. He brings a practitioner's eye to how brands show up in the world, turning ideas into experiences that leave a mark.

Mike Webster is a brand and marketing strategist with over two decades of experience stewarding some of the most recognizable franchises in the video game industry, including God of War, Tomb Raider, Resident Evil, and Street Fighter.

For business owners and founders who want to ensure their brand remains a grounded, timeless reflection of their vision.

Register: Stories by Design: Design for Legacy Panel · Luma