Presidio Institute Salon: Social Movements for Good

Social Movements for Good is a guidebook for driving change by taking advantage of the social “currency” that makes movements go viral. Learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.

Just going viral isn’t enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. Hear about who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective.

• Understand how modern social movements are created
• Learn how to truly activate a new generation of activists and supporters
• Formulate an approach that makes the public respond to your issue