Outer Richmond Merchant Walk
Join us for our Outer Richmond Merchant Walk
The Outer Richmond has evolved from 19th-century sand dunes into one of San Francisco's most dynamic residential neighborhoods, with a vibrant food and art scene flourishing along Balboa Street. The area showcases an impressive mix of independent shops, restaurants, and a nearly century-old movie theater that highlight the neighborhood's diverse character. Long-established family businesses blend seamlessly with exciting newcomers, creating an authentic west side experience that captures San Francisco's essence. Whether you're seeking a great meal or exploring local art and shopping, the Outer Richmond offers that genuine neighborhood atmosphere that makes the city special.
Why Participate?
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Support Local Businesses: Contribute to the neighborhood's vitality by supporting local entrepreneurs.
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Network: Connect with fellow community members, business owners, and local artisans.
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Discover Hidden Gems: Uncover unique products and services you won't find anywhere else.
Space is limited, so register today!
3:00 PM: Simple Pleasures | 3434 Balboa St (Meet-Up)
Simple Pleasures Cafe has been a beloved bohemian coffee shop and community hub on Balboa Street since 1978, recently recognized as a San Francisco Legacy Business for its enduring cultural contribution to the Outer Richmond. The cozy neighborhood destination attracts a diverse mix of locals with its fresh-roasted organic coffee, hearty bagel sandwiches, and vibrant atmosphere featuring open mic nights and trivia sessions. With its preserved vintage charm and role as the neighborhood's unofficial "living room," Simple Pleasures represents the authentic community spirit that makes San Francisco's west side neighborhoods so distinctive.
3:25 PM: Eye & Hand Society | 3425 Balboa St
Eye & Hand Society is a unique clothing boutique and art gallery in the Outer Richmond that champions local creators through high quality design and apparel with neighborhood-inspired style and rotating artist collaborations. Known for their distinctive Richmond District aesthetic, this community-focused shop serves as both a retail destination and cultural hub. Since opening in 2018, they've become a beloved local institution that perfectly captures the creative spirit of the Outer Richmond.
3:50 PM: Rampant Wine | 3516 Balboa St
Rampant Bottle + Bar is a neighborhood natural wine bar run by two friends who live just blocks away, offering an approachable mix of adventurous natural selections alongside classics like organic Champagne and even Miller High Life. The unpretentious spot serves hyperlocal small plates sourced from fellow Richmond businesses, creating a welcoming community gathering place that avoids taking itself too seriously. You might even catch the owners grilling hot dogs out front on occasion, perfectly capturing their philosophy of making wine fun and accessible.
4:15 PM: Balboa Theater | 3630 Balboa St
The Balboa Theater has been serving the Outer Richmond community since 1926, screening new releases paired with classics and niche films at this architecturally significant venue designed by the renowned Reid Brothers. Now recognized as a San Francisco Legacy Business and operated by the San Francisco Neighborhood Theater Foundation, this two-screen neighborhood cinema maintains the intimate, family-friendly atmosphere that has made it a local institution for nearly a century. With its thoughtful film curation and commitment to preserving authentic movie-going experiences, the Balboa represents the enduring spirit of independent neighborhood businesses that define San Francisco's diverse districts.
4:30 PM: Hockey Haven | 3625 Balboa St
Hockey Haven stands as a beloved San Francisco Legacy Business that has anchored the Outer Richmond community since 1949, when it was founded by former New York Rangers player Rene Trudell. Located at 3625 Balboa Street, this authentic neighborhood institution has operated continuously for over 70 years, serving as the area's "third place" where locals gather to unwind. The bar maintains its old-school charm and no-frills atmosphere, offering visitors a genuine taste of San Francisco's enduring neighborhood culture and the character of the Richmond District.
5:00 PM: Laundromat SF | 3725 Balboa St (Reception)
The Laundromat SF is a buzzy neighborhood restaurant in the Outer Richmond housed in a former laundromat, serving exceptional Sicilian-style pizzas and artisanal bagels alongside natural wines and craft beer. By day, it's known for some of the city's best "rip and dip" bagels, while evenings transform the space into a lively dining destination with standout dishes and popular Wednesday smashburger nights. This versatile spot perfectly captures the neighborhood's laid-back vibe, attracting everyone from families to wine enthusiasts.

Date and Time
Thursday Jul 31, 2025
3:00 PM - 6:00 PM PDT
Fees/Admission
FREE
Please register to attend.
Website
Contact Information
Rolando Tirado
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