B2B Social Media Workshop

The social media opportunity for B2B marketers is significant but many companies are just getting started. The challenges in crafting a social media strategy that meets marketing objectives among the endless social media networks, products and hype can be daunting task. The workshop combines a general overview of how B2B companies are integrating social media into their marketing programs with discussion and presentations on specific steps small and medium sized businesses can take to execute lead capture and relationship nurturing activities.