Since July 2023, Josue Martinez has served as the director at the University of California, Davis Graduate School of Management Master of Science in Business Analytics program. Prior to that, he lectured at Columbia University’s School of Professional Studies in the Applied Analytics program from 2020 to 2023, and at the University of California, Berkeley School of Information between 2022 and 2023.
In addition to his academic experience, his professional career spans more than 20 years in business analytics, particularly in marketing. Most recently, he was as senior vice president at Wells Fargo, where he led the marketing measurement team from 2016 to 2023.