What is Small Business Saturday? Small Business Saturday was founded by American Express in 2010 to help bring more customers to local shops. Today, it’s a holiday shopping tradition that celebrates a greater nationwide movement dedicated to uniting communities and supporting all kinds of small businesses – from corner stores to food trucks to online boutiques. Each year on the Saturday after Thanksgiving, shoppers, business owners, and organizations come together to Shop Small, celebrate, and share the places they love with the people they love.
What is Shop Small? Shop Small is a movement – fueled by individual shoppers, business owners, and organizers who encourage shopping small all year long because they know it matters. Shopping small is more than just the act of shopping at small businesses. It’s a feeling – of walking into the corner coffee shop where they always know your order or of settling in at that tiny theater your dad used to take you to. And it’s a cause – one that supports local economies and promotes vibrant, diverse communities.
Small Business Saturday in San Francisco
See the Lights! City Hall will light up in blue and white for Shop Small Saturday
Night time at City Hall
1 Dr. Carlton B. Goodlett Place
Neighborhood Champions Find shop local events and activities hosted by neighborhood groups: (List coming soon)