Public Policy Forum: Trust in Business and Corporate Responsibility
With the mass population trusting peers and familiar sources more than established institutions and experts, businesses are being challenged to take action and provide leadership through corporate responsibility. The 2017 Edelman Trust Barometer describes how businesses and CEOs can build public trust in a better future through action in their local communities. For 17 years, the Barometer report has measured trust in institutions including business, media, NGOs and government.
This year’s study dives into California specifically, showing that Californians believe the quality of life on the West Coast is better than the rest of the United States, despite high housing costs, traffic concerns, and the homelessness and housing crises.
Other findings include:
- Only 47% of U.S. respondents trust in the government, an 8% increase from 2016
- The majority of U.S. respondents (58%) trust businesses and NGOs
- 46% of California residents believe they will be better off in 5 years, despite lower levels of trust in institutions
Join us on July 25 as Chris Ridley of Edelman explains the report, what it means for businesses. Chris Ridley leads multi-stakeholder integrated advocacy campaigns and issues management for clients ranging from start-ups to Fortune 500 companies.
The Forum begins at 12:00 pm on July 25 in the Chamber Boardroom. Lunch is generously provided by Safeway.